Meal plan services are an excellent business, and are sure to do well if run properly. When you start such a service, you need to have your menu, goals, costing, and branding down pat well in advance. Once you have this foundation laid down, you can move on to the marketing aspects.
You should focus on marketing your services online, so that you can access a wide audience. Here are a few ideas to help you.
Work on a brand identity
The first thing you need is a definite brand identity. Come up with a color scheme and aesthetic that fits your brand identity. Then, make sure all your marketing materials, website content, and social media content fit this identity.
This will make you instantly recognizable, so that people can respond to your content across multiple platforms. When you make collateral like diet posters and flyers, you can also stick to this brand identity. All of this will do great for promoting your meal plan services online.
Optimize your website
Make sure your website is updated and has all your latest content. Also conduct an SEO audit, and see what changes need to be made. Use Google’s own tools or various software to check your website’s performance, and how it stands up to your competitors.
Then, fix any errors and make your website as easily navigable as possible. Make sure your meal plans are displayed prominently, and that people can contact you without having to go through multiple links.
Utilize your social media platforms
Your social media platforms will serve you well when you want to showcase your meal plan services online. So, check all your profiles and confirm that the information there is correct. Then, come up with a comprehensive social media marketing strategy. In this, allocate a budget for each platform and come up with a posting schedule as well.
You should also have some fun and interactive campaigns on your social media. For example, you can set meal challenges for your followers and have them tag you to keep accountability and also market you online.
Highlight the benefits
It is important to showcase what value your meal plan services offer to customers. So, you can make infographics and charts which show how your meal plans improve people’s lifestyle as compared to other food habits.
Highlight these benefits across all your platforms, and emphasize what areas you specialize in. For example, if you have a meal plan that is popular for diabetics, you should put that in the spotlight and let others know how it has worked well for previous clients.
Gamify the experience
It’s a good idea to gamify the experience. If you really want to go the whole way, make an app where people can log their meals and confirm whether they stuck to your meal plans. Allocate points for actions like following the meal plan for a few days or for making healthy snacks. This will make the whole experience more fun and engaging for your audience.
Talk about this gamification across your online mediums, so that people can see you offer something beyond just simple meal plans. This will help you get a motivated client base, who will also refer you to their friends and family.
Run email marketing campaigns
Email marketing is one of the best ways to get into customers’ inboxes directly. So, run email marketing campaigns to a targeted audience. Let people know about your services, and let them know how they can be tailored. Once people respond with certain replies, then you can send them tailored meal advice in their emails. Let them know that they can get complete meal plans for their concerns if they approach you.
When it comes to email marketing, you need to keep your subject lines short and interesting. This will help you capture audience attention and increase your email open rate. In addition, track the performance of these campaigns to see what you can improve later.
Join local food delivery apps
People often want to get their meals in the most convenient way possible. Facilitate your customers by putting your business on local food delivery apps. Put some key items and meal plans on these platforms, and let people know that they should contact you if they want to get these plans customized further.
This will get you a wider audience of people looking for healthy food options for their needs. In addition, this gives you access to a widespread delivery infrastructure.
Start contests and giveaways
Incentivize your customers by running various contests and giveaways. These will entice new users to try out your meal plans and also recommend them to others. These contests can include new healthy recipe ideas, free giveaways for people who tag and share your business the most, or even a simple lucky draw.
These contests will help you engage online with your audience and give your business a fun and positive reputation as well.
In conclusion, there are many ways you can promote your meal plan services online. Most of these are quite doable within a short time, so get started!